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The automotive industry, much like a lot of industries, has faced crisis after crisis since 2020. The Covid-19 pandemic, and the ongoing uncertainty attached to this crisis, alongside a prolonged shortage of semiconductors, presented OEMs with the perfect storm in 2021. Fast forward to 2022, and the initially optimistic predictions for recovery faded quickly as war broke out in Ukraine and geopolitical instability in the region of Europe increased, once again threatening vital supply chains. Manufacturers are further faced with the increasing disruption attached to sustainability policy, changing consumer preferences and technological innovation. While the significant level of investment made by the automotive sector towards advanced product technologies, enterprise systems and automation solutions are well known, the industry, and particularly manufacturers, are now faced with a new competitor- the technology and data companies that are leading the Fourth Industrial Revolution.