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Small and medium business owners are generally wary of private equity (“PE”) investment, as this mode of financing is often tied to strict conditions such as an emphasis on short- term results, taking on too much debt, and cost-cutting, all of which tend to damage their long-term prospects. Yet in recent years it is becoming increasingly clear that PE backing has become a necessary stepping stone to adapting a business to the Fourth Industrial Revolution (“4IR”). Oak Universe is an investment firm focused on helping privately-owned European manufacturing businesses rise to the challenges and reap the rewards of the digital age. As founding partners we have experience on both sides of the PE coin, as founders of global technology companies across varying markets. It is this experience that lead us to Oak’s unique model – providing equity and expertise to manufacturing companies so that they may create value by implementing the emerging technologies of the 4IR. This is far more effective than the traditional cost and pricing method at securing long-term, sustainable growth and revenue for these companies.